Keerthana Kasinathan - Motion Graphic Artist    Information    Contact

Client:
Murali’s Market


Work:
Full Time

Role:
Packaging Designer
Illustrator

Year:
2023

Murali’s Market


Packaging artwork for pasta sauce bottles, olive oil tins, bottles and cans, pappadam box, gift box and snack packet
for Murali’s Market, a premium food store from the house of Sri Krishna Sweets.

Nonna’s Noble Sauce



The aim is to evoke a wholesome and approachable feel. Given that it is for pasta sauces, illustrating key ingredients enhances visibility and makes the product easily identifiable for customers. The inclusion of a grandmother as a mascot reinforces authenticity and creates a sense of warmth and trust. Soft colors and a children’s book-style illustration further strengthen this concept, ensuring the design stands out on store shelves while maintaining a charming, inviting aesthetic.


Murali’s Olive oil



The design for this olive oil packaging aims to evoke an elite and premium feel. To achieve this, a Renaissance-inspired border was incorporated, adding a touch of sophistication. The use of serif fonts further enhances the luxurious appeal. The illustration features an olive farm in the background, with a distinct bottle in the foreground for each variant—Extra Virgin, Pomace, and Extra Light. Pastel colors were carefully chosen to align with the client’s requirements, ensuring a refined and elegant presentation


Appalam Coins



The primary goal of this packaging design is to highlight Appalam Coins as an authentic South Indian delicacy. Illustrating key ingredients for each flavor ensures clear differentiation, while incorporating colors that represent South Indian heritage enhances cultural identity. Inspired by Athangudi tiles, the color palette is carefully selected to match each flavor, creating a visually distinct yet cohesive look. Additionally, the inclusion of a kolam border reinforces the traditional essence of the product, making it more appealing and recognizable on store shelves.